A Tesco customer said she was shocked at what she discovered after taking on the Martin Lewis Downshift Challenge. Journalist Alexandra Bullard took the advice from the MoneySavingExpert.com founder to buy basic or own-branded products and try to tell the difference in taste compared to branded goods.
Writing about her experience for MyLondon, Alexandra said despite the huge variety of goods on sale in supermarkets, there is one major concern that remains: How much things cost, especially during the cost of living crisis.
Saying she was intrigued by Martin Lewis' suggestion to 'downshift' in supermarkets, she decided to put her preferences for brands such as Kellogg's and Heinz to the test. Choosing to do her weekly shop at Tesco, she went around her store to try the own brand food on offer.
