Money saving expert Martin Lewis has called a Government minister's advice on how to cut the cost of your shopping 'bull****'. The Conservatives have been branded “out of touch” after a Cabinet minister suggested consumers should swap to value brands as the cost-of-living crisis continues to bite.
Environment Secretary George Eustice has been rounded on by political rivals and social commentators after saying that shoppers could “contain and manage their household budget” by changing the brands they buy in supermarkets and elsewhere.
Labour leader Sir Keir Starmer said it showed how “out of touch and out of ideas” the Government is when it comes to understanding the issues facing those on the lowest incomes.