With a user base of more than 94 million—larger than the population of Germany—GCash is arguably the most popular Filipino finance app.
Launched in 2004, GCash began as an SMSbased money-transfer service catering to the Philippines’s large underbanked population. Users could deposit cash into their ewallets for a small transaction fee at convenience stores and pawnshops, and then use that e-cash to make purchases on their phones. GCash’s services have since grown and now include credit, remittance, and investments, and are used in 16 countries and territories.
