In 1991, Jaffa Cake took on HMRC, arguing that their product was indeed a cake and not a biscuit. It may seem an innocuous point, but the latter definition would relieve them of tax. Luckily for McVities, the court sided with them.
Nearly 30 years later, M&S find themselves embroiled in a similar scenario with their launch of the “strawberries and creme” sandwich, inspired by the Japanese 7-Eleven stalwart. The sandwich consists of fresh fruit and cream between two slices of sweetened white bread, and is retailing for £2.80.
