He's the little piggy that M&S customers are potty about and it seems the latest Percy Pig product is more popular than ever.
What started out as a simple sweet soon took on a following of its own and now Marks and Spencer sells everything from cakes and drinks to bedding and pyjamas emblazoned with the porky pink fella.
Now the retailer has taken things to the next level with Percy Pig potato shapes - something it describes as 'a midweek meal gamechanger'.
