Marketing jobs are among the most exposed to AI. Adobe and LinkedIn are teaming up to ensure the industry is upskilled—not replaced

UX UI designers working together (Credit: seksan Mongkhonkhamsao—Getty Images)

Marketing is entering a sharp AI-driven divide.

Job postings requiring AI literacy have more than doubled year-over-year, up 113% on LinkedIn, while just 4% of marketing professionals globally have added AI skills to their profiles—an imbalance that is quickly becoming one of the industry’s defining tensions.