The marketing mastermind behind John Lewis' famous Christmas adverts has joined North East software giant Sage.
Craig Inglis, who spent just over 12 years at the retailer, has taken up the role of executive vice president, global brand and integrated marketing, and has promised to "eradicate" the business term B2B.
Mr Inglis, who was latterly customer director at John Lewis before his departure in March 2020, worked with agency adam&eveDBB to launch the popular adverts which marked a more emotional marketing tone for the business.
