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Sport

Mark Mann-Bryans: Having an ‘official vodka’ feels like a step too far for F1’s partnership push

LVMH F1 Belvedere Ferrari Luxury

Another subsidiary of LVMH has been confirmed as a new partner of Formula 1 as the 10-year deal struck with the series continues to bear fruit for the luxury brand conglomerate.

Having an award-winning, high-end vodka on board clearly fits that brief, but does it fit F1 itself?

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