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Motor1
Motor1
Chris Rosales

Some Truck Buyers Won't Even Consider A Brand Without A V8

Ram Antonio Filosa Ford

The V8 is an American institution. The iconic eight-cylinder engine has powered pickup trucks for as long as anyone can remember, and that memory apparently plays a huge role in what truck buyers want—even here and now in 2026.

In an interview with The Drive, Stellantis CEO Antonio Filosa said that 40 percent of buyers shopping for a pickup truck won’t even consider one if it doesn’t offer a V8. In fact, it doesn't even matter if that buyer ends up in a V8-powered pickup truck at all.

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