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The New Daily
The New Daily
Business
Matthew Elmas

‘Manipulative’: ACCC cracking down on dodgy social media influencers

ACCC Gina CassGottlieb Facebook Instagram TikTok TND
The ACCC is undertaking a sweep of social media platforms to identify dodgy social media influencer marketing. Photo: TND

Australians are being warned to think twice before believing what they see on platforms like Instagram, TikTok and Facebook, with the consumer watchdog cracking down on dodgy influencer marketing.

The Australian Competition and Consumer Commission (ACCC) put social media influencers on notice on Friday, revealing fears shoppers are being misled by “manipulative” marketing tactics.

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