Manchester United have secured a multi-year partnership with blockchain platform Tezos worth a reported £20m per season.
United have, according to The Athletic, entered into a deal with Tezos for the sponsorship of their training kit as the Old Trafford club seek to try and raise commercial revenues through new markets having suffered a £24m loss in their most recent set of published financial accounts.
The link-up with Tezos sees Manchester United become the latest club to tie in with a blockchain or cryptocurrency business, with Liverpool yet to make serious inroads in this particular market having sought the thoughts of fans around potential link-ups with this emerging, lucrative yet controversial market.