The team scarf in soccer has become a ubiquitous symbol for fandoms, serving as a physical tether to their favorite club. While most fans probably don’t need a scarf to measure emotional attachment to their team, Manchester City — a behemoth in one of the most competitive leagues in the world — has gone ahead and given them a tool that does just that.
Appropriately titled the “Connected Scarf,” a chip is sewed into the fabric and positioned in an area at the back of a wearer’s neck. The chip itself is an EmotiBit bio sensor that is able to measure a number of physiological responses like heart rate, physical movement, skin temperature, and electrodermal activity.
