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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Matthew Wells

Manager reflects on Keith Lee’s awe-inspiring transition from Bellator fighter to viral food critic

Keith Lee wasn’t exactly a household name when he was fighting under the Bellator banner.

During his brief run with the promotion that began in 2020, Lee did have some buzz around him as the younger brother of former UFC interim lightweight title challenger Kevin Lee. However, his popularity is nowhere near what it is today. Lee’s videos critiquing food on social media propelled him to viral stardom.

What started as cooking tutorials in his own home became reviews of local small restaurants. Now, after amassing millions of views and followers, the “Keith Lee and Family Food Tour” has the former Bellator fighter traveling across the country offering genuine, unfiltered reviews of various food spots.

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