Marketing and communications agency 8848 is now under new ownership after two of the company's longest-serving employees carried out a management buyout.
James Garrison and Charlotte Bennett, who have worked at the agency for a combined 20 years, have taken the reins after embarking on a phased buyout of the firm based in Slade Heath, near Cannock.
Mr Garrison takes over from Hazel Roche as managing director while Ms Bennett has become client services director.
Ms Roche founded 8848, previously known as Connect PR, alongside Robert Hampton in 1999 and she will continue to assist the business as a consultant following the deal.
Mr Garrison said: "Charlotte and I are excited to have completed this deal and look forward to building on the agency's reputation for delivering outstanding results across content creation, social media, digital, PR, video, creative and marketing.
"We will continue with our unwavering commitment to providing the best possible service to our strong client base across the UK.
"Under Hazel's leadership, 8848 has grown to become one of the most respected agencies in the region, working with blue-chip national brands, and we look forward to continuing the success story."
Ms Roche added: "I'm delighted that the business will be steered into its next chapter by two homegrown talents who understand what makes a successful agency tick.
"After nearly 25 years and working alongside some fantastic clients and brilliant colleagues, the time has come to hand the baton on.
"Though I'm going to be focusing my efforts on other business interests, I will continue to offer support to James and Charlotte as they embark on the challenge of growing 8848 further."
Terms of the deal were not disclosed.
