Man's New Best Friend? Study Reveals 1 In 10 Americans Are Using AI Instead Of Pets For Comfort And Support

Gen Z and millennials are increasingly turning to AI for emotional support, finding it more effective than traditional pets, according to a new study. (Credit: Pixabay)

A new study found that Gen Zs and millennials are now more likely to seek emotional support from artificial intelligence (AI) than from a pet.

While puppies are adorable, kittens are cute, and bunnies are always lively, some Gen Zs and Gen Y-ers now turn to technology for companionship. "One in 10 Americans are turning to AI for emotional support," researchers from First Saturday Lime, a company specialising in eco-friendly insect repellents, said.