As you tuck into a box of chocolate, you probably don't spend too much time thinking about the box, the individual packaging or the logo but thought goes into each of these elements.
One man took to TikTok to share his revelations about the Celebrations logo, in an "intense" breakdown of each letter, leaving viewers in stitches as he rants about the inaccuracies he's discovered.
Celebrations, owned by Mars, have distinct red packaging with eclectic lettering symbolising each of the chocolates in the box - but Geordie McGrath has worked out that one important letter is not what it seems.