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Bangkok Post
Bangkok Post
Lifestyle

Making scents

Chalida Kunalai, scent designer and founder of NOSEstory. (Photo: Varuth Hirunyatheb)

During the time when Chalida Kunalai, a scent designer, was creating a mackerel odour for a set of 12 children's books titled Ni Than Lom Hai Jai (Scent Tales), a cat often roamed near the front door of her office, NOSEstory. Eventually she let the cat in the office, where it indeed nosed around to find the appetising fish. There was no mackerel, but there was some proof Chalida had succeeded.

Scent Tales is divided into three odour categories -- pleasant, undesirable and hazardous -- to educate visually impaired children. It's an ongoing project in which NOSEstory collaborates with many people and organisations, including the publisher Mana, creative agency Rabbithood Studio and story writer Ruxsita. As a group they work closely with two visually impaired people who provide initial feedback. The project is sponsored by the global flavour and scent manufacturer Givaudan.

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