Derek McInnes has admitted Rangers must become more relevant in winning domestic silverware.
The manager is preparing for his first Old Firm clash as manager against Celtic in the Premier Sports Cup quarter-finals on Sunday.
McInnes stressed the importance of bringing trophies back to Ibrox. He said: "Totally. We need to be more relevant domestically as a club. We haven't been. We've had sporadic cup wins and one league title.
"I understand the nature of the business, and we all sign up for it. When we come here, we all have the responsibility, players, staff alike, that we're here to deliver silverware, and if we don't, we won't be here long.
"For me, it's something we have to try and grasp and work towards and not be daunted by."
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McInnes will take charge of the fixture for the first time after replacing Russell Martin earlier this year.
The 55-year-old has seen an improved run of results in recent weeks after a hard start to the campaign with early domestic setbacks and European disappointment.
However, he acknowledged the scrutiny that comes with Old Firm matches and the impact such results can have. He said: "Yes, I think it's the same in any derby.
"I had the same conversation last season at Hearts, where Hearts managers don't really normally survive if they can't win derbies. Obviously, this is a bigger fixture and the spotlight is on it, but I think if you can win these games, it's a cup tie.
"You've still got two cup ties to win to win a trophy, so it doesn't guarantee anything, but I do think it gives you a bit of credit in the bank if you can win these games. Obviously, if you don't win them, then there's just a bit more scrutiny on you.
"I know the job needs to be the best team in Glasgow to be the best team in Scotland, and hopefully we can do that."
