Good morning. If you’re a CFO, you've been in a board meeting—or will be very soon—communicating your plan to invest in AI. For some insight into that process, I sat down with veteran tech CFO Mark Hawkins. His first piece of advice? “Clearly and unambiguously define the use case.”
“The less difficult it is to understand, the more credible the opportunity,” he explained. “When people can't explain it, as a seasoned executive, it creates a yellow flag for me.”
