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The Independent UK
The Independent UK
Travel

Make memories like Messi on an unforgettable Saudi adventure

Visit Saudi

A global campaign has been launched to inspire people to embark on a transformative journey and discover the underexplored destinations of Saudi.

As well as the creation of four new and diverse itineraries across the region, “Discover a New Side of Yourself in Arabia” was launched in partnership with international football megastar Lionel Messi, who became the face of the initiative following his trip to Saudi in May 2022.

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