Tamil Nadu Cooperative Milk Producers’ Federation Limited (TNCMPFL) has informed the Madras High Court that a survey conducted by it in certain localities in Chennai and Coimbatore has revealed that a majority of Aavin milk consumers are not agreeable to purchasing milk in glass bottles instead of polythene pouches, and are also not willing to pay a higher price for glass bottles.
The survey was conducted as per the directions of a Division Bench of Justices S. Vaidyanathan and P.T. Asha at Pollachi and Mettupalayam in Coimbatore district and in select areas in Chennai by issuing a questionnaire and asking the participants to state the type of packaging they would prefer.
Disclosing the results of the survey in a status report filed through Additional Advocate General J. Ravindran, the TNCMPFL said the participants were asked: How would you like to purchase Aavin milk? What type of packaging are you interested in to buy Aavin milk? Will you support Aavin if the milk is sold in a glass bottle instead of polyethylene film?
