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Major partner drops Wireless Festival sponsorship over Kanye West backlash

Kanye West Wireless Wireless festival Billboard
Kanye West is set for Wireless Festival

Pepsi has pulled out of its Wireless Festival sponsorship after criticism over Kanye West.

The controversial rapper had been announced as the headliner for all three nights of this year's London event, which has been branded Pepsi MAX Presents Wireless as part of a longstanding partnership in place in 2015, but now the food and beverage company has withdrawn its name.

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