Major hotel chains accused of misleading consumers with sales adverts

Which? found that 15 Travelodge hotels had less than 10 per cent of nights available at the advertised sale price - (Getty Images)

Hotel chains promoting cut-price rooms may be misleading customers using “bait pricing”, says a new investigation by Which?.

The consumer champion called advertising at unrealistically low prices a “cynical pricing practice” that boosts sales for hoteliers by “reeling in” customers.