What better time for Adobe to announce that 85% of Sundance filmmakers use Adobe Creative Cloud tools, as well as major new updates to Premiere and After Effects, than the week of the Sundance Film Festival? That’s right, the bastion of independent filmmaking kicks off on Thursday, and Adobe is a recurring theme in the filmmakers’ productions.
The broad strokes of the creative software behemoth’s updates are designed to make post-production faster and more intuitive by way of, you guessed it, artificial intelligence. At the front of the pack is Premiere’s new AI-powered Object Mask, which would make Photoshop’s Magic Wand tool blush. This feature was in public beta, but is now available for all Premiere users.
