Mahindra & Mahindra has announced that the Bolero has recorded its best-ever sales in a fiscal, crossing the 1,00,000-unit mark in financial year 2023 (April 2022-March 2023). Cumulative sales of the Bolero, since its introduction in 2000, total over 14 lakh units, which is a testament to the model’s reputation as a reliable and versatile workhorse. The Bolero Neo, launched in mid-2021, has also helped accelerate the pace of sales.
Bolero ranks seventh in India’s Top 30 Utility Vehicles. This constitutes 54% year-on-year growth with the Bolero and Bolero Neo together averaging monthly sales of 8,381 units.
Veejay Nakra, President of the Automotive Sector, Mahindra & Mahindra, says: “With over 1.4 million sales in total, the Bolero has become a household name in semi-urban and rural India. One lakh sales in FY2023 are a testament to the unwavering trust and loyalty of our cherished customers.”
