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Salon
Salon
Amanda Marcotte

MAGA's alt halftime looks like a flop

The Super Bowl is a week and a half away, but the much-ballyhooed alternative halftime show being aired by Turning Point USA has not even announced a line-up yet. To hear the public relations folks at the right-wing fundraising powerhouse founded by the late Charlie Kirk tell it, this silence is by design. Despite insisting they have “multiple performers” lined up, the TPUSA spokesperson has refused to offer any of the allegedly enticing names they promised would draw millions of viewers away from the actual Super Bowl halftime show and decimate it in the ratings. Instead, the “All-American Halftime Show” is starting to smell an awful lot like a flop.

For those who have blessedly forgotten the furor from last fall, in late September the NFL announced that Bad Bunny, a Puerto Rican rapper, would headline the official program. To people whose brains haven’t been pickled by MAGA propaganda, this made sense. Bad Bunny is a true superstar, racking up streaming numbers rivaled only by Taylor Swift. The NFL is a money-making organization that wishes to build its brand with young people, so it makes sense that they want to snag the charming performer who mostly raps in Spanish.

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