You may have noticed a newcomer in the pumps since pubs reopened after the lockdowns.
Madrí Excepcional, a Spanish style lager, appears to have taken the UK by storm since it was first launched in October 2020. Just search the word "Madri" on social media and you'll see posts about it being "everywhere" at the moment.
Since Molson Coors' launched the beer in collaboration with Spain's La Sagra brewery, Madrí Excepcional - shortened and Anglicised to Madri by drinkers - has been put behind more than 7,500 bars in the UK. Madri is the sixth best-selling world lager, in terms of value, in the country, says its brewer. Not bad for a drink you'd never heard of before the pandemic.
