
How do you know you’ve made it as a brand? Internet virality, yes. Great sales, yes. But the peak surely has to be having a legion of celebrity fans.
“I think our proudest moment is probably a year and a half ago, when Madonna messaged our Instagram directly,” Laura Villasenin tells me. The reason? She wanted to wear a pair of Aline boots from Villasenin’s fashion label Miista.