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Evening Standard
Evening Standard
Lifestyle
Vicky Jessop

'Madonna slid into my DMs:' How Miista became the hottest fashion brand in London

Laura Villasenin - (Miista)

How do you know you’ve made it as a brand? Internet virality, yes. Great sales, yes. But the peak surely has to be having a legion of celebrity fans.

“I think our proudest moment is probably a year and a half ago, when Madonna messaged our Instagram directly,” Laura Villasenin tells me. The reason? She wanted to wear a pair of Aline boots from Villasenin’s fashion label Miista.

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