
A wave of lawsuits is sweeping through American retail as household-name brands face accusations of playing on patriotism with misleading product labels—just as President Trump's 2025 tariffs reshape manufacturing priorities.
In a scramble to win over consumers, more than 50 lawsuits have been filed since January, targeting alleged misrepresentation of US-made claims. At the centre of the legal blitz is California-based Kazerouni Law Group, which is taking on corporate giants including Procter & Gamble, Unilever, and PepsiCo, claiming they've misled shoppers about where their products are actually made.