A cycling journalist’s job is like existing in a Truman Show-esque, live-action version of the Generation Game conveyor belt: where products stream past our eyes, desperately begging to be remembered, and then reported on, accurately and in excruciating detail.
This week alone, we’ve had artisan chocolate brownies named after triathletes, roof racks of questionable necessity, and one press release that claims to have completely reinvented the water bottle for 'modern lifestyles'. (As if your existing water bottle was a Victorian anachronism).
