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Wales Online
Wales Online
National
Neil Shaw

M&S tells man to change name of Percy Pig ice cream to Pig Face ice cream

Fabio

A family-run ice cream shop has been forced to change the name of its Percy Pig ice cream after M&S sent a cease and desist letter - with a packet of sweets.

Fabio's Gelato, based in Hitchin, Hertfordshire, received the letter after making the unique ice cream for only a week.

Marks said owner Fabio Vincineti could not use the name of the product - as since 1992 Percy Pig could only be used on "official M&S products".

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