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Wales Online
Wales Online
Entertainment
Brett Gibbons

M&S sourdough collection feels the knead of shoppers yearning for lockdown loaves

M&S has announced its new range of Collection sourdough loaves, which have been launched to satisfy the nation's yearning for the bread, developed during lockdown. The sourdough is exclusively made for M&S stores by North Wales-based Jones Village Bakery.

One of the only high street retailers to create authentic sourdough, M&S is now set to break boundaries with a brand-new range of Collection sourdough following its rise in popularity during the pandemic. Now, our lives may have hit fast forward once again but our love of sourdough has not waned.

Each loaf takes 36 hours to make, so the bread develops an exquisite flavour and irresistible texture. Made from stone-milled heritage wheat flours, from Marriage’s - a family producer that’s been milling flours for nearly 200 years - these ancient grains were first used in the UK as early as 1620.

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