Marks and Spencer has become the first major British retailer to launch a 'live shopping' channel in a bid to appeal to younger consumers.
The service will see weekly broadcasts that will be hosted by an M&S expert in a TikTok style format as the retailer hopes to stay more relevant with its consumers.
M&S has said the new service, that is facilitated with their partner Lisa, will live-stream from their stores giving shoppers from home the opportunity browse through their latest ranges without leaving the house.
