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Fortune
Fortune
Chloe Taylor

M&M’s taking ‘an indefinite pause’ from their iconic spokescandies after updates to the characters ‘broke the internet’

(Credit: Jeffrey Greenberg/Universal Images Group via Getty Images)

Candy giant M&M’s is retiring its iconic spokescandies following changes to the cartoon characters that sparked controversy in 2022.

In a statement on Monday, the candymaker said it had “decided to take an indefinite pause” from using the mascots, which resemble giant living M&M’s, in its marketing campaigns.  

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