M&M’s replacing ‘spokescandies’ ahead of Maya Rudolph-led Super Bowl ad

M&M’s evolved its beloved “spokescandies” characters’ personalities and backstories last year to be more representative of today’s society. On Monday, the company announced the familiar characters are taking an “indefinite pause” from marketing campaigns. (Mars, Incorporated)

M&M’s announced Monday it is putting its iconic characters on an “indefinite pause” and replacing them with actress Maya Rudolph after controversy following its mascot makeover last year. 

The brand said it didn’t expect the changes to their “spokescandies,” the colorful cartoon M&M’s mascots, would “break the internet,” noting that “even a candy’s shoes can be polarizing.”