For the first time in a decade, M&M’S is expanding its crew with the introduction of a new character and spokescandy – Purple. Designed to represent acceptance and inclusivity, the newest member, is 'known for her earnest self-expression'.
According to M&M's manufacturers Mars, keen self-awareness, authenticity and confidence are the driving forces behind Purple’s charm and quirky nature. She joins the cast of M&M’S characters, who were given a refresh with updated looks and more nuanced personalities back in January.
“Mars is thrilled to debut the newest member of the M&M’S cast of characters to the world. There is so much about our new spokescandy that people can relate to and appreciate, including her willingness to embrace her true self – our new character reminds us to celebrate what makes us unique,” said Jane Hwang, Global Vice President at Mars Wrigley.
