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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Eamon Lynch

Lynch: As Greg Norman’s clown show continues, his Saudi bosses can’t be laughing

It’s performance review season in corporate America, when employees are either congratulated on jobs well done or held to account for shortcomings. If Greg Norman were disposed toward self-reflection (stay with me), he might feel relief that his Saudi-backed outfit isn’t held to such conventional standards on performance, or for that matter on commercial viability, ROI or morality.

Norman was announced as the CEO of LIV Golf in October and has beclowned himself with his every public utterance since, cementing a reputation that will encompass not only his inability to finish big tournaments but his ineptitude in starting them too. What was promised as a seismic shake-up of global golf is looking more like a bonanza for washed-up also-rans. Consider what Norman has presided over since the Saudi ambitions in golf came into focus and all you’ll find is backtracking.

Those 12-18 events they touted? Not happening.

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