The luxury watch industry needs bigger, bolder innovation and ideas to lure new customers as it hits the limits of its well-worn strategy of boosting revenue with ever-pricier offerings.
That’s the view of some industry executives at the annual watch world post-summer gathering this week in Geneva. A record 71 brands set up shop in hotel rooms, boutiques and exhibition spaces to display their wares, but the bullish attendance figures belied watchmakers’ worries over the future.
