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Bangkok Post
Bangkok Post
Business

Luxury hotels thriving thanks to revival of Mice market

Tourists visit Wat Phra Si Rattana Satsadaram, or the Temple of the Emerald Buddha, in Bangkok. (Photo: Apichart Jinakul)

The uneven tourism recovery has been highlighted by lower-end hotels' struggle to catch up with five-star properties, which have greatly benefited from the return of the Mice (meetings, incentives, conventions and exhibitions) market.

Thai Hotels Association (THA) president Marisa Sukosol Nunbhakdi said that while the hotel industry is gradually recovering, operators still have to brace for uncontrollable external factors, led by war and a possible global recession.

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