Shoppers have accused major brand Lurpak of making a ‘stealth’ reduction in the size of its packs of butter - with many supermarket chains not passing on the reduction in terms of bringing down the price. People buying their favourite brands of butter noticed that the size of Lurpak and Anchor had mysteriously been reduced from 250g to 200g.
But the change which has just happened also seemed to confuse supermarkets, which had the new packs in some cases priced the same or with no price at all. Shoppers said they were concerned at the cut in size and worried they were being asked to pay more for less.
Lurpak and Anchor's owner Arla Foods told NottinghamshireLive the aim was to make the 'price points more accessible for shoppers' and that they were 'working closely' with retailers for this to happen.
