Lululemon spent more than a decade as one of the world's fastest-growing retail success stories. The brand built an empire on premium activewear and an image that blended athletic discipline with lifestyle aspiration.
Recently, however, that narrative has shifted sharply. Slowing sales, margin pressure and rising competition have created turbulence that has spilled into boardrooms, investor calls and headlines. Now, founder Chip Wilson has added further fuel by publicly blaming CEO Calvin McDonald for what he calls a collapse of the company's core identity.
