Lululemon takes another stab at making trail running shoes – but does the yoga brand really know what it takes to keep you moving on rough terrain?

Runners in the desert wearing the Lululemon Wildfeel trail running shoes.

Trail running is a booming industry, and it seems Lululemon hasn't given up on the idea of carving out a piece of that pie for itself with news of the release of its third trail running shoe.

Though it's no longer accurate to describe Lululemon as a yoga brand – the Vancouver-based apparel company made a name for itself with yoga pants in the early 2000s, but has since expanded out into all types of athletic wear and lifestyle apparel – it's only recently that its started to experiment with trail running. Or footwear for that matter.