Lululemon has apologised after a promotional event at the Great Wall drew widespread criticism from social media users who said that a performance intended to celebrate Chinese culture should not have featured a Japanese taiko drum.
The Canadian sportswear company held a yoga festival at the Huanghuacheng Water Great Wall in Beijing on 30 May, gathering more than 2,000 people for a day-long programme of yoga, meditation, and cultural performances, according to Global Times. The event marked Lululemon’s 10th anniversary in mainland China and launched the company’s 2026 yoga festival series.
