High jewellery can, by its nature, be a little formal, a reputation that one American brand has been steadily shrugging off over the last two decades. Established in the US in 2005 by Idit and Moti Ferder (featured in the Wallpaper* USA 400 guide to creative America), Lugano has been championing surprising materials and unfussy silhouettes since its inception. At their atelier/workshop in Newport Beach, California, the husband-and wife duo focus on creating unique, one-of-a-kind pieces that encapsulate an individual.
‘I began my journey as a diamond cutter 34 years ago, immersing myself in every aspect of cutting, sourcing and gemology,’ says Moti, who marries his jewellery experience with his wife’s branding and operational expertise. ‘In 2005, we moved to the US from Israel with the goal of establishing our retail brand, and I dedicated myself to designing and crafting wearable works of art that inspire our clients.’
