Britain is a nation of cereal fanatics, with the average person munching through a whopping 18,124 bowls in their lifetime – although there is some debate about how to prepare the breakfast favourite, a study has found.
A poll of 2,000 adults found that one in four pour their milk in first, before adding the cereal – while some controversial cereal eaters skip the milk altogether, and instead opt for water (9%), or even fruit juice (8%).
But the research, by Kellogg's, found that 41% claim they wouldn't trust someone who poured the milk into the bowl first.
However hungry Brits choose to enjoy the classic breakfast food, it is clearly a big hit – with 15.4 billion bowls consumed nationwide each year, adding up to approximately 462 thousand tonnes.
That's enough to fill 185 Olympic swimming pools.
And now, leading cereal manufacturer Kellogg's has added to its much-loved Crunchy Nut range with a brand new flavour – for the first time in over 40 years.
To mark the launch of the new Crunchy Nut Salted Caramel Flavour Twist, one lucky cereal superfan received an enormous box of the new cereal – standing at 8.2 feet (2.5 metres) tall, and weighing a whopping 45kg.
A delivery truck, manned by two Crunchy Nut delivery drivers, dropped the box off on the doorstep of Benny Thomson from Blackfield, near Southampton – who was delighted to have won the Kellogg's competition.
Benny, who also won a year's supply of the cereal, said: “I am thrilled to have a won a year’s supply of Crunchy Nut Salted Caramel Flavour Twist.
“I have a been a fan of the cereal for as long as I can remember. Thank you, Crunchy Nut!”
Crunchy Nut holds the number one spot as Kellogg’s biggest cereal brand, and was invented in Manchester over 40 years ago – with the cereal still being made in the same factory today.
Salted Caramel Flavour Twist is the first new flavour in the Crunchy Nut range since 1980.
Kellogg’s produces around 20 million kilograms of Crunchy Nut, using over 1.3 million kilograms of peanuts, each year – which is almost 600,000 boxes per week.
Rui Frias, Crunchy Nut senior brand manager, said: “We have seen increasing demand for salted caramel options, so it made sense when developing a new Crunchy Nut flavour that we give it a try – and we’re glad we did, as the result is irresistible!
“We put a lot of care into each box of Crunchy Nut Salted Caramel – it takes around five hours to take a grain of corn and turn it into a Crunchy Nut flake, boxed up and ready to go.”
