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The Guardian - UK
The Guardian - UK
Politics
Zoe Wood Consumer affairs correspondent

Low alcohol sales boom ahead of Euros final

Alcohol Euro Heineken Guinness Ocado Waitrose
Heineken beer bottles of the alcohol free beer brand Heineken 0.0.
Brewing giant Heineken is among those catering for the demand for nolo (no or low alcohol) drinks with its 0.0 brand. Photograph: Lex van Lieshout/EPA

For some England fans it would be unthinkable to watch the Euro 2024 final without a beer in hand, but with the prospect of work in the morning, many will be dodging a hangover by switching to alcohol-free booze.

Retailers have seen huge sales of no- or low-alcohol (nolo) beer, cider, wine and canned “mocktails” in the past few days, as hosts get ready for Sunday night’s viewing parties.

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