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The Guardian - UK
The Guardian - UK
Technology
Jem Bartholomew

‘Love the car, not the CEO’: how Europe’s Tesla owners feel about their cars - and Elon Musk

Row of cars plugged into Tesla-branded chargers
Cars charge at the Tesla Centre in Park Royal, London. Photograph: Vuk Valcic/ZUMA Press Wire/REX/Shutterstock

Tesla showrooms across the world are expected to face anti-Elon Musk protests on Saturday, as Musk’s senior role in the Trump administration has contributed to a European consumer backlash by some Tesla owners and prospective buyers.

It follows a 44% drop in Tesla sales in Europe on average last month, according to the research platform Jato Dynamics. Tesla’s European market share fell to 9.6% last month, the lowest it has registered in February for five years.

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