Vernon Kay was not impressed with Love Island contestant Jay Younger during Tuesday's edition of This Morning.
The latest instalment of the ITV show saw Vernon, 48, and his co-host Rochelle Humes invite Jay, along with fellow Islanders Billy Brown and Deji Adeniyi, into the studio for a fashion segment.
Lisa Snowdon was keen to show off some great swimwear for men and decided to use the Love Island boys as her models.
Scotsman Jay modelled a couple of pairs of swim shorts but father-of-two Vernon was not impressed when Jay, 28, made a comment about his own exercise regime.
As he strolled onto the catwalk wearing a pair of teal adidas shorts as she showed off his toned and tanned physique.
As Lisa, 50, finished the description of the garment, Vernon asked Jay: "What's your favourite stomach exercise for your abs?"
"Erm I actually don't do any stomach exercises," Jay replied grinning as Vernon immediately leapt out of his seat.
Taking Jay's arm, he pulled him forward and shouted: "Mate, get off!"
Rochelle was seen laughing as Lisa commented: "Oh whatever!"
"That's outrageous! Why would you say that? Why would you say that?!" Vernon continued shouting as Lisa added: "That's just rude! Rude!"
Earlier on in the show, Vernon took part in a brief workout alongside Jay and Billy with Peloton Instructor Ben Alldis.
The four men demonstrated key exercises to help keep your stomach toned and Vernon seemed to keen to prove that he could do a minute-long plank, despite not being dressed for a workout.
This Morning airs weekdays at 10am on ITV and ITV Hub.