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Fortune
Fortune
Prarthana Prakash

Louis Vuitton plans to foray into prestige cosmetics to win back aspirational shoppers, taking a page from its luxury rivals

people outside a LV store (Credit: John Keeble—Getty Images)

LVMH’s Louis Vuitton is entering the world of cosmetics under one of the most celebrated British makeup artists, Pat McGrath. 

With a range of 55 lipsticks, 10 lip balms, and eight eyeshadow palettes, the new “La Beauté” category will mark the luxury conglomerate’s venture into beauty within an established fashion brand. 

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