Louis Vuitton has officially unveiled its first-ever makeup collection, La Beauté Louis Vuitton. Back in March, the fashion house teased the news at Paris Fashion Week F/W '25, revealing that famed makeup artist and entrepreneur, Dame Pat McGrath, would join the brand as Creative Director to create 55 lipsticks, ten lip balms, and eight eyeshadow palettes that would become available by the fall.
"Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary [craftsmanship], creativity and innovation,” McGrath previously said in a press release. “The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty.”
